FASHION GATE PARTNER

Elegant Contemporary Womenswear

Launched in 1985 as part of the Marina Rinaldi group, Persona was created to bring runway-informed design to a wider range of women through a thoughtful, flattering fit. The label studies current fashion movements and translates them into silhouettes built around how a garment actually feels and moves on the body. Precision fitting sits at the heart of every collection, alongside a genuine commitment to fabric quality. It fills a meaningful space for shoppers who refuse to choose between style and comfort.