FASHION GATE PARTNER

Sportstyle, Performance & Street Energy

Founded in 1948 in Herzogenaurach, Germany, by Rudolf Dassler, Puma has spent more than seven decades at the intersection of sport and street culture. The brand built its early reputation on football and athletics before becoming one of the most recognizable names in sneaker culture worldwide. Combining performance technology with a strong lifestyle identity, Puma continues to move seamlessly between the stadium and the sidewalk. It appeals to a customer who wants their athletic wear to carry genuine cultural weight.